Caktus AI
Introducing friendliest AI homework helper to 2 million US students in under 6 months
Project description
Caktus is an education platform powered by Al designed to help students get their homework done faster and smarter. Thanks to access to a database of 200 million research papers, they get unparalleled access to citations for their school assignments.
My role
I joined Caktus's team to rebuild their no-code app from ground up. With a design system of my creation, I crafted dashboards, and mobile apps for students, teachers, and school admins.
Challenge
With the advent of AI in 2022, the internet spawned with various AI assistants which were essentially ChatGPT wrappers. Caktus wanted to stand out from the crowd. They needed a unique brand that would sthegthen their brand recognition all while they were working on their proprietary LLM which was about to outperform ChatGPT.
Solution
In a joint effort with tonik's brand team, we created a brand mascotte that would accompany users everywhere. A cute Cactus made all loading times worthwile thanks to humor and thoughtful UX copywriting. I designed all websites, dashboards, apps, and marketing collaterals with the brand as the main acotr and focal point, bringing lightness to a somewhat dry topic.
Deliverables
Design System Responsive Web Design Mobile App Design User Research User Interviews
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